Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNISUE Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has been more willing to talk about the real issues, Mondale-Ferraro or Reagan-Bush?   1) Mondale-Ferraro   2) Reagan-Bush   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	642	48.4%	48.4%	-.83
Reagan-Bush	460	34.7%	83.1%	.25
Neither	111	8.4%	91.5%	1.33
Not sure	113	8.5%	100%	2.41

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	49.5% 162	42.0% 163	52.0% 185	51.8% 132	48.4% 642
Reagan-Bush	29.1% 95	41.5% 161	33.1% 118	33.7% 86	34.7% 460
Neither	11.6% 38	6.7% 26	7.9% 28	7.5% 19	8.4% 111
Not sure	9.8% 32	9.8% 38	7.0% 25	7.1% 18	8.5% 113
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	53.9% 83	52.4% 164	48.1% 129	45.1% 176	44.8% 90	48.4% 642
Reagan-Bush	33.8% 52	36.1% 113	36.6% 98	33.3% 130	33.3% 67	34.7% 460
Neither	7.8% 12	7.7% 24	7.8% 21	10.5% 41	6.5% 13	8.4% 111
Not sure	4.5% 7	3.8% 12	7.5% 20	11.0% 43	15.4% 31	8.5% 113
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	44.3% 357	51.7% 185	64.4% 29	69.2% 27	62.3% 38	48.6% 636
Reagan-Bush	38.3% 309	33.8% 121	8.9% 4	17.9% 7	21.3% 13	34.7% 454
Neither	7.8% 63	7.3% 26	20.0% 9	10.3% 4	11.5% 7	8.3% 109
Not sure	9.6% 77	7.3% 26	6.7% 3	2.6% 1	4.9% 3	8.4% 110
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	52.8% 159	49.7% 289	45.7% 96	40.5% 62	44.4% 32	48.4% 638
Reagan-Bush	30.9% 93	35.5% 206	39.0% 82	37.9% 58	23.6% 17	34.6% 456
Neither	7.3% 22	8.3% 48	11.4% 24	8.5% 13	5.6% 4	8.4% 111
Not sure	9.0% 27	6.5% 38	3.8% 8	13.1% 20	26.4% 19	8.5% 112
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	48.9% 303	48.0% 339	48.4% 642
Reagan-Bush	34.5% 214	34.8% 246	34.7% 460
Neither	9.2% 57	7.6% 54	8.4% 111
Not sure	7.4% 46	9.5% 67	8.5% 113
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	50.0% 69	44.8% 185	48.5% 166	48.0% 130	56.8% 92	48.4% 642
Reagan-Bush	27.5% 38	40.2% 166	37.1% 127	32.5% 88	25.3% 41	34.7% 460
Neither	5.1% 7	7.0% 29	7.6% 26	12.9% 35	8.6% 14	8.4% 111
Not sure	17.4% 24	8.0% 33	6.7% 23	6.6% 18	9.3% 15	8.5% 113
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	45.2% 538	81.3% 78	66.7% 6	62.5% 5	63.2% 12	48.3% 639
Reagan-Bush	37.4% 445	7.3% 7	22.2% 2	37.5% 3	15.8% 3	34.8% 460
Neither	8.6% 102	6.3% 6	11.1% 1	0.0% 0	10.5% 2	8.4% 111
Not sure	8.9% 106	5.2% 5	0.0% 0	0.0% 0	10.5% 2	8.5% 113
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323