Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNJDGE Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has sounder judgment about the big issues, Mondale-Ferraro or Reagan-Bush?   1) Mondale-Ferraro   2) Reagan-Bush   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	463	35%	35%	-1.02
Reagan-Bush	701	52.9%	87.9%	.17
Neither	48	3.6%	91.5%	1.36
Not sure	112	8.5%	100%	2.56

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	36.1% 118	29.5% 114	36.1% 128	40.4% 103	35.0% 463
Reagan-Bush	50.2% 164	60.2% 233	52.4% 186	46.3% 118	52.9% 701
Neither	4.9% 16	2.6% 10	3.1% 11	4.3% 11	3.6% 48
Not sure	8.9% 29	7.8% 30	8.5% 30	9.0% 23	8.5% 112
TOTAL	100.0% 327	100.0% 387	100.0% 355	100.0% 255	1324

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	36.4% 56	35.6% 111	36.9% 99	32.9% 128	34.3% 69	35.0% 463
Reagan-Bush	57.1% 88	54.5% 170	54.1% 145	51.7% 201	48.3% 97	52.9% 701
Neither	2.6% 4	3.5% 11	4.5% 12	4.1% 16	2.5% 5	3.6% 48
Not sure	3.9% 6	6.4% 20	4.5% 12	11.3% 44	14.9% 30	8.5% 112
TOTAL	100.0% 154	100.0% 312	100.0% 268	100.0% 389	100.0% 201	1324

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	31.6% 254	37.2% 133	53.3% 24	46.2% 18	45.9% 28	35.0% 457
Reagan-Bush	58.0% 466	49.7% 178	28.9% 13	33.3% 13	34.4% 21	52.9% 691
Neither	2.9% 23	3.9% 14	8.9% 4	5.1% 2	6.6% 4	3.6% 47
Not sure	7.6% 61	9.2% 33	8.9% 4	15.4% 6	13.1% 8	8.6% 112
TOTAL	100.0% 804	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1307

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	44.5% 134	36.6% 212	30.0% 63	22.9% 35	25.0% 18	35.1% 462
Reagan-Bush	41.5% 125	53.5% 310	59.5% 125	66.0% 101	48.6% 35	52.9% 696
Neither	4.3% 13	2.9% 17	5.2% 11	2.6% 4	2.8% 2	3.6% 47
Not sure	9.6% 29	6.9% 40	5.2% 11	8.5% 13	23.6% 17	8.4% 110
TOTAL	100.0% 301	100.0% 579	100.0% 210	100.0% 153	100.0% 72	1315

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	33.2% 206	36.5% 257	35.0% 463
Reagan-Bush	58.1% 360	48.4% 341	52.9% 701
Neither	2.9% 18	4.3% 30	3.6% 48
Not sure	5.8% 36	10.8% 76	8.5% 112
TOTAL	100.0% 620	100.0% 704	1324

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	47.1% 65	35.1% 145	31.4% 107	29.6% 80	40.7% 66	35.0% 463
Reagan-Bush	34.1% 47	54.7% 226	56.9% 194	58.1% 157	47.5% 77	52.9% 701
Neither	2.9% 4	2.4% 10	2.9% 10	5.9% 16	4.9% 8	3.6% 48
Not sure	15.9% 22	7.7% 32	8.8% 30	6.3% 17	6.8% 11	8.5% 112
TOTAL	100.0% 138	100.0% 413	100.0% 341	100.0% 270	100.0% 162	1324

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	31.6% 376	71.9% 69	44.4% 4	62.5% 5	31.6% 6	34.8% 460
Reagan-Bush	56.4% 671	12.5% 12	44.4% 4	37.5% 3	57.9% 11	53.1% 701
Neither	3.5% 42	4.2% 4	11.1% 1	0.0% 0	5.3% 1	3.6% 48
Not sure	8.4% 100	11.5% 11	0.0% 0	0.0% 0	5.3% 1	8.5% 112
TOTAL	100.0% 1189	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1321