Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNNGTC Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has run a more negative campaign, Mondale-Ferraro or Reagan-Bush?   1) Mondale-Ferraro   2) Reagan-Bush   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	760	57.4%	57.4%	-.71
Reagan-Bush	348	26.3%	83.6%	.3
Neither	68	5.1%	88.8%	1.31
Not sure	149	11.2%	100%	2.31

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	56.6% 185	57.5% 223	59.7% 212	54.9% 140	57.4% 760
Reagan-Bush	26.0% 85	24.2% 94	25.6% 91	30.6% 78	26.3% 348
Neither	5.8% 19	5.7% 22	4.8% 17	3.9% 10	5.1% 68
Not sure	11.6% 38	12.6% 49	9.9% 35	10.6% 27	11.2% 149
TOTAL	100.0% 327	100.0% 388	100.0% 355	100.0% 255	1325

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	57.8% 89	63.6% 199	59.0% 158	57.4% 224	45.0% 90	57.4% 760
Reagan-Bush	31.2% 48	26.5% 83	26.1% 70	22.3% 87	30.0% 60	26.3% 348
Neither	3.9% 6	2.6% 8	5.6% 15	6.7% 26	6.5% 13	5.1% 68
Not sure	7.1% 11	7.3% 23	9.3% 25	13.6% 53	18.5% 37	11.2% 149
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 200	1325

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	59.6% 480	57.1% 204	46.7% 21	43.6% 17	47.5% 29	57.4% 751
Reagan-Bush	24.4% 197	29.1% 104	28.9% 13	38.5% 15	27.9% 17	26.5% 346
Neither	5.2% 42	3.1% 11	13.3% 6	5.1% 2	8.2% 5	5.0% 66
Not sure	10.8% 87	10.6% 38	11.1% 5	12.8% 5	16.4% 10	11.1% 145
TOTAL	100.0% 806	100.0% 357	100.0% 45	100.0% 39	100.0% 61	1308

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	46.5% 140	57.6% 334	66.7% 140	66.7% 102	54.2% 39	57.4% 755
Reagan-Bush	35.2% 106	27.8% 161	20.0% 42	16.3% 25	18.1% 13	26.4% 347
Neither	3.3% 10	4.7% 27	7.1% 15	9.2% 14	2.8% 2	5.2% 68
Not sure	15.0% 45	10.0% 58	6.2% 13	7.8% 12	25.0% 18	11.1% 146
TOTAL	100.0% 301	100.0% 580	100.0% 210	100.0% 153	100.0% 72	1316

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	61.1% 379	54.0% 381	57.4% 760
Reagan-Bush	26.0% 161	26.5% 187	26.3% 348
Neither	5.2% 32	5.1% 36	5.1% 68
Not sure	7.7% 48	14.3% 101	11.2% 149
TOTAL	100.0% 620	100.0% 705	1325

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	39.1% 54	53.4% 220	62.6% 214	67.2% 182	55.6% 90	57.4% 760
Reagan-Bush	34.8% 48	30.3% 125	22.5% 77	19.9% 54	27.2% 44	26.3% 348
Neither	5.1% 7	5.1% 21	4.7% 16	5.2% 14	6.2% 10	5.1% 68
Not sure	21.0% 29	11.2% 46	10.2% 35	7.7% 21	11.1% 18	11.2% 149
TOTAL	100.0% 138	100.0% 412	100.0% 342	100.0% 271	100.0% 162	1325

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	60.2% 716	25.0% 24	44.4% 4	50.0% 4	57.9% 11	57.4% 759
Reagan-Bush	23.5% 280	54.2% 52	55.6% 5	37.5% 3	31.6% 6	26.2% 346
Neither	5.1% 61	7.3% 7	0.0% 0	0.0% 0	0.0% 0	5.1% 68
Not sure	11.2% 133	13.5% 13	0.0% 0	12.5% 1	10.5% 2	11.3% 149
TOTAL	100.0% 1190	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1322