Analysis | Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters | Data Archive | The Association of Religion Data Archives

Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

Data Archive > U.S. Surveys > General Population > National > News Polls > Analysis

CMPNLEDR

Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say more has the personalities and leadership qualities a presidential ticket should have, Mondale-Ferraro or Reagan-Bush?

	1) Mondale-Ferraro
	2) Reagan-Bush
	3) Neither
	4) Not sure

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	356	26.8%	26.8%	-1.27
Reagan-Bush	885	66.7%	93.6%	.24
Neither	26	2%	95.6%	1.75
Not sure	59	4.4%	100%	3.25

Variable Comparisons

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	30.0% 98	23.7% 92	26.7% 95	27.8% 71	26.8% 356
Reagan-Bush	63.9% 209	70.1% 272	67.1% 239	64.7% 165	66.7% 885
Neither	1.8% 6	1.0% 4	2.5% 9	2.7% 7	2.0% 26
Not sure	4.3% 14	5.2% 20	3.7% 13	4.7% 12	4.4% 59
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	27.9% 43	26.2% 82	32.1% 86	24.9% 97	23.9% 48	26.8% 356
Reagan-Bush	68.2% 105	70.0% 219	64.6% 173	65.9% 257	65.2% 131	66.7% 885
Neither	1.3% 2	1.3% 4	1.5% 4	3.3% 13	1.5% 3	2.0% 26
Not sure	2.6% 4	2.6% 8	1.9% 5	5.9% 23	9.5% 19	4.4% 59
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	25.8% 208	25.1% 90	33.3% 15	35.9% 14	41.0% 25	26.9% 352
Reagan-Bush	68.6% 553	68.2% 244	57.8% 26	53.8% 21	49.2% 30	66.8% 874
Neither	1.0% 8	2.2% 8	2.2% 1	5.1% 2	8.2% 5	1.8% 24
Not sure	4.6% 37	4.5% 16	6.7% 3	5.1% 2	1.6% 1	4.5% 59
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	32.6% 98	28.2% 164	24.8% 52	15.0% 23	25.0% 18	27.0% 355
Reagan-Bush	57.8% 174	66.8% 388	70.0% 147	81.7% 125	63.9% 46	66.8% 880
Neither	2.0% 6	1.7% 10	1.9% 4	1.3% 2	2.8% 2	1.8% 24
Not sure	7.6% 23	3.3% 19	3.3% 7	2.0% 3	8.3% 6	4.4% 58
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	22.7% 141	30.5% 215	26.8% 356
Reagan-Bush	72.7% 451	61.5% 434	66.7% 885
Neither	1.6% 10	2.3% 16	2.0% 26
Not sure	2.9% 18	5.8% 41	4.4% 59
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	35.5% 49	26.2% 108	26.3% 90	22.9% 62	29.0% 47	26.8% 356
Reagan-Bush	50.0% 69	67.6% 279	67.0% 229	74.2% 201	66.0% 107	66.7% 885
Neither	2.9% 4	2.4% 10	1.8% 6	0.7% 2	2.5% 4	2.0% 26
Not sure	11.6% 16	3.9% 16	5.0% 17	2.2% 6	2.5% 4	4.4% 59
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	23.5% 280	64.6% 62	22.2% 2	37.5% 3	31.6% 6	26.7% 353
Reagan-Bush	70.2% 836	25.0% 24	77.8% 7	62.5% 5	68.4% 13	66.9% 885
Neither	2.1% 25	1.0% 1	0.0% 0	0.0% 0	0.0% 0	2.0% 26
Not sure	4.2% 50	9.4% 9	0.0% 0	0.0% 0	0.0% 0	4.5% 59
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323