Analysis | Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters | Data Archive | The Association of Religion Data Archives

Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

Data Archive > U.S. Surveys > General Population > National > News Polls > Analysis

CMPNPHON

Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has contacted you by phone more often, Mondale-Ferraro or Reagan-Bush?

	1) Mondale-Ferraro
	2) Reagan-Bush
	3) Neither
	4) Not sure

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	82	6.2%	6.2%	-3.13
Reagan-Bush	121	9.1%	15.3%	-1.41
Neither	1081	81.6%	96.9%	.32
Not sure	41	3.1%	100%	2.04

Variable Comparisons

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	7.3% 24	5.4% 21	6.2% 22	5.9% 15	6.2% 82
Reagan-Bush	8.0% 26	10.8% 42	8.7% 31	8.6% 22	9.1% 121
Neither	81.0% 265	81.4% 316	81.4% 289	82.7% 211	81.6% 1081
Not sure	3.7% 12	2.3% 9	3.7% 13	2.7% 7	3.1% 41
TOTAL	100.0% 327	100.0% 388	100.0% 355	100.0% 255	1325

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	11.7% 18	6.4% 20	7.8% 21	3.6% 14	4.5% 9	6.2% 82
Reagan-Bush	13.6% 21	6.1% 19	10.8% 29	7.7% 30	10.9% 22	9.1% 121
Neither	71.4% 110	85.6% 268	79.5% 213	84.8% 330	79.6% 160	81.6% 1081
Not sure	3.2% 5	1.9% 6	1.9% 5	3.9% 15	5.0% 10	3.1% 41
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 389	100.0% 201	1325

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	6.7% 54	5.3% 19	11.1% 5	7.7% 3	0.0% 0	6.2% 81
Reagan-Bush	8.9% 72	10.9% 39	4.4% 2	5.1% 2	8.2% 5	9.2% 120
Neither	81.6% 657	79.6% 285	82.2% 37	82.1% 32	90.2% 55	81.5% 1066
Not sure	2.7% 22	4.2% 15	2.2% 1	5.1% 2	1.6% 1	3.1% 41
TOTAL	100.0% 805	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1308

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	8.6% 26	6.4% 37	4.8% 10	4.6% 7	2.8% 2	6.2% 82
Reagan-Bush	5.3% 16	9.3% 54	8.6% 18	15.1% 23	11.1% 8	9.0% 119
Neither	83.1% 250	81.8% 475	83.3% 175	77.0% 117	80.6% 58	81.7% 1075
Not sure	3.0% 9	2.6% 15	3.3% 7	3.3% 5	5.6% 4	3.0% 40
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 152	100.0% 72	1316

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	6.6% 41	5.8% 41	6.2% 82
Reagan-Bush	11.1% 69	7.4% 52	9.1% 121
Neither	80.2% 497	82.8% 584	81.6% 1081
Not sure	2.1% 13	4.0% 28	3.1% 41
TOTAL	100.0% 620	100.0% 705	1325

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	8.0% 11	7.0% 29	6.1% 21	3.7% 10	6.8% 11	6.2% 82
Reagan-Bush	6.5% 9	9.9% 41	10.2% 35	10.0% 27	5.6% 9	9.1% 121
Neither	82.6% 114	80.1% 331	81.9% 280	81.1% 219	84.6% 137	81.6% 1081
Not sure	2.9% 4	2.9% 12	1.8% 6	5.2% 14	3.1% 5	3.1% 41
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 270	100.0% 162	1325

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	4.7% 56	19.8% 19	11.1% 1	0.0% 0	21.1% 4	6.1% 80
Reagan-Bush	9.2% 109	6.3% 6	11.1% 1	12.5% 1	21.1% 4	9.2% 121
Neither	83.1% 989	70.8% 68	77.8% 7	87.5% 7	52.6% 10	81.8% 1081
Not sure	3.0% 36	3.1% 3	0.0% 0	0.0% 0	5.3% 1	3.0% 40
TOTAL	100.0% 1190	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1322