Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNLIT Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has sent you more effective campaign literature, Mondale-Ferraro or Reagan-Bush?   1) Mondale-Ferraro   2) Reagan-Bush   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	204	15.4%	15.4%	-1.84
Reagan-Bush	342	25.8%	41.2%	-.6
Neither	721	54.4%	95.6%	.65
Not sure	59	4.4%	100%	1.89

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	17.1% 56	14.4% 56	14.9% 53	15.3% 39	15.4% 204
Reagan-Bush	21.7% 71	30.4% 118	23.3% 83	27.5% 70	25.8% 342
Neither	55.0% 180	52.1% 202	57.9% 206	52.2% 133	54.4% 721
Not sure	6.1% 20	3.1% 12	3.9% 14	5.1% 13	4.4% 59
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	20.1% 31	13.4% 42	14.2% 38	15.1% 59	16.9% 34	15.4% 204
Reagan-Bush	29.9% 46	21.1% 66	23.1% 62	27.7% 108	29.9% 60	25.8% 342
Neither	47.4% 73	62.6% 196	61.2% 164	50.5% 197	45.3% 91	54.4% 721
Not sure	2.6% 4	2.9% 9	1.5% 4	6.7% 26	8.0% 16	4.4% 59
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	15.0% 121	16.5% 59	17.8% 8	12.8% 5	14.8% 9	15.4% 202
Reagan-Bush	28.5% 230	24.6% 88	8.9% 4	23.1% 9	14.8% 9	26.0% 340
Neither	52.5% 423	53.6% 192	66.7% 30	56.4% 22	68.9% 42	54.2% 709
Not sure	4.0% 32	5.3% 19	6.7% 3	7.7% 3	1.6% 1	4.4% 58
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	17.3% 52	17.4% 101	12.4% 26	11.1% 17	11.1% 8	15.5% 204
Reagan-Bush	19.6% 59	24.6% 143	27.1% 57	35.3% 54	33.3% 24	25.6% 337
Neither	57.8% 174	54.2% 315	57.1% 120	49.0% 75	48.6% 35	54.6% 719
Not sure	5.3% 16	3.8% 22	3.3% 7	4.6% 7	6.9% 5	4.3% 57
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	14.5% 90	16.1% 114	15.4% 204
Reagan-Bush	30.2% 187	22.0% 155	25.8% 342
Neither	51.9% 322	56.5% 399	54.4% 721
Not sure	3.4% 21	5.4% 38	4.4% 59
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	24.6% 34	17.4% 72	15.2% 52	9.6% 26	12.3% 20	15.4% 204
Reagan-Bush	15.9% 22	25.7% 106	31.9% 109	24.4% 66	24.1% 39	25.8% 342
Neither	50.0% 69	53.3% 220	50.6% 173	60.5% 164	58.6% 95	54.4% 721
Not sure	9.4% 13	3.6% 15	2.3% 8	5.5% 15	4.9% 8	4.4% 59
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	12.4% 148	45.8% 44	22.2% 2	37.5% 3	26.3% 5	15.3% 202
Reagan-Bush	26.6% 317	11.5% 11	33.3% 3	50.0% 4	36.8% 7	25.9% 342
Neither	56.8% 676	37.5% 36	44.4% 4	12.5% 1	21.1% 4	54.5% 721
Not sure	4.2% 50	5.2% 5	0.0% 0	0.0% 0	15.8% 3	4.4% 58
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323