Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNORGN Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say has run a better-organized campaign, Mondale-Ferraro or Reagan-Bush?   1) Mondale-Ferraro   2) Reagan-Bush   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	245	18.5%	18.5%	-1.29
Reagan-Bush	840	63.4%	81.9%	-.16
Neither	51	3.8%	85.7%	.98
Not sure	189	14.3%	100%	2.11

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	17.8% 58	18.8% 73	18.5% 66	18.8% 48	18.5% 245
Reagan-Bush	60.7% 198	65.5% 254	62.6% 223	64.7% 165	63.4% 840
Neither	4.6% 15	2.1% 8	5.3% 19	3.5% 9	3.8% 51
Not sure	16.9% 55	13.7% 53	13.5% 48	12.9% 33	14.3% 189
TOTAL	100.0% 326	100.0% 388	100.0% 356	100.0% 255	1325

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	29.9% 46	17.6% 55	14.6% 39	18.7% 73	15.9% 32	18.5% 245
Reagan-Bush	60.4% 93	66.7% 208	69.8% 187	59.7% 233	59.2% 119	63.4% 840
Neither	1.9% 3	3.5% 11	4.5% 12	4.6% 18	3.5% 7	3.8% 51
Not sure	7.8% 12	12.2% 38	11.2% 30	16.9% 66	21.4% 43	14.3% 189
TOTAL	100.0% 154	100.0% 312	100.0% 268	100.0% 390	100.0% 201	1325

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	18.6% 150	17.9% 64	17.8% 8	23.1% 9	21.3% 13	18.7% 244
Reagan-Bush	62.6% 504	65.9% 236	64.4% 29	48.7% 19	67.2% 41	63.4% 829
Neither	3.7% 30	4.2% 15	4.4% 2	0.0% 0	4.9% 3	3.8% 50
Not sure	15.0% 121	12.0% 43	13.3% 6	28.2% 11	6.6% 4	14.1% 185
TOTAL	100.0% 805	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1308

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	26.2% 79	18.6% 108	16.2% 34	7.8% 12	13.9% 10	18.5% 243
Reagan-Bush	51.2% 154	66.2% 384	68.6% 144	77.1% 118	45.8% 33	63.3% 833
Neither	4.7% 14	3.3% 19	4.8% 10	3.3% 5	4.2% 3	3.9% 51
Not sure	17.9% 54	11.9% 69	10.5% 22	11.8% 18	36.1% 26	14.4% 189
TOTAL	100.0% 301	100.0% 580	100.0% 210	100.0% 153	100.0% 72	1316

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	13.1% 81	23.3% 164	18.5% 245
Reagan-Bush	72.4% 449	55.5% 391	63.4% 840
Neither	2.9% 18	4.7% 33	3.8% 51
Not sure	11.6% 72	16.6% 117	14.3% 189
TOTAL	100.0% 620	100.0% 705	1325

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	25.4% 35	23.2% 96	20.5% 70	11.5% 31	8.0% 13	18.5% 245
Reagan-Bush	49.3% 68	58.8% 243	61.1% 209	72.6% 196	76.5% 124	63.4% 840
Neither	2.2% 3	3.1% 13	4.1% 14	4.8% 13	4.9% 8	3.8% 51
Not sure	23.2% 32	14.8% 61	14.3% 49	11.1% 30	10.5% 17	14.3% 189
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 270	100.0% 162	1325

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	15.5% 185	49.0% 47	0.0% 0	37.5% 3	36.8% 7	18.3% 242
Reagan-Bush	66.2% 788	31.3% 30	88.9% 8	62.5% 5	47.4% 9	63.5% 840
Neither	3.9% 47	3.1% 3	11.1% 1	0.0% 0	0.0% 0	3.9% 51
Not sure	14.3% 170	16.7% 16	0.0% 0	0.0% 0	15.8% 3	14.3% 189
TOTAL	100.0% 1190	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1322