Analysis | Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters | Data Archive | The Association of Religion Data Archives

Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

Data Archive > U.S. Surveys > General Population > National > News Polls > Analysis

CMPNMONY

Now let me ask you to compare the Mondale-Ferraro and Reagan-Bush campaigns on a number of things. If you had to say, who would you say is spending more money to get elected, Mondale-Ferraro or Reagan-Bush?

	1) Mondale-Ferraro
	2) Reagan-Bush
	3) Neither
	4) Not sure

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Mondale-Ferraro	390	29.4%	29.4%	-1.1
Reagan-Bush	552	41.6%	71%	-.23
Neither	35	2.6%	73.7%	.65
Not sure	349	26.3%	100%	1.52

Variable Comparisons

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Mondale-Ferraro	29.7% 97	31.4% 122	30.9% 110	23.9% 61	29.4% 390
Reagan-Bush	42.2% 138	37.4% 145	43.3% 154	45.1% 115	41.6% 552
Neither	4.0% 13	2.6% 10	2.0% 7	2.0% 5	2.6% 35
Not sure	24.2% 79	28.6% 111	23.9% 85	29.0% 74	26.3% 349
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Mondale-Ferraro	40.9% 63	37.4% 117	29.9% 80	21.8% 85	22.4% 45	29.4% 390
Reagan-Bush	37.7% 58	40.6% 127	43.7% 117	41.3% 161	44.3% 89	41.6% 552
Neither	1.9% 3	2.2% 7	1.5% 4	3.6% 14	3.5% 7	2.6% 35
Not sure	19.5% 30	19.8% 62	25.0% 67	33.3% 130	29.9% 60	26.3% 349
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Mondale-Ferraro	30.5% 246	31.3% 112	17.8% 8	10.3% 4	29.5% 18	29.6% 388
Reagan-Bush	38.0% 306	41.9% 150	60.0% 27	69.2% 27	52.5% 32	41.4% 542
Neither	2.2% 18	3.4% 12	6.7% 3	0.0% 0	3.3% 2	2.7% 35
Not sure	29.3% 236	23.5% 84	15.6% 7	20.5% 8	14.8% 9	26.3% 344
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Mondale-Ferraro	31.2% 94	30.1% 175	28.6% 60	24.8% 38	30.6% 22	29.5% 389
Reagan-Bush	41.2% 124	42.7% 248	43.8% 92	37.9% 58	34.7% 25	41.5% 547
Neither	1.7% 5	2.8% 16	2.9% 6	4.6% 7	1.4% 1	2.7% 35
Not sure	25.9% 78	24.4% 142	24.8% 52	32.7% 50	33.3% 24	26.3% 346
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
Mondale-Ferraro	28.4% 176	30.3% 214	29.4% 390
Reagan-Bush	46.6% 289	37.3% 263	41.6% 552
Neither	2.3% 14	3.0% 21	2.6% 35
Not sure	22.7% 141	29.5% 208	26.3% 349
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Mondale-Ferraro	23.2% 32	33.2% 137	33.3% 114	27.3% 74	20.4% 33	29.4% 390
Reagan-Bush	44.9% 62	34.4% 142	40.1% 137	44.6% 121	55.6% 90	41.6% 552
Neither	1.4% 2	3.4% 14	2.0% 7	3.0% 8	2.5% 4	2.6% 35
Not sure	30.4% 42	29.1% 120	24.6% 84	25.1% 68	21.6% 35	26.3% 349
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Mondale-Ferraro	30.3% 361	13.5% 13	44.4% 4	37.5% 3	36.8% 7	29.3% 388
Reagan-Bush	39.5% 470	67.7% 65	44.4% 4	37.5% 3	47.4% 9	41.6% 551
Neither	2.9% 35	0.0% 0	0.0% 0	0.0% 0	0.0% 0	2.6% 35
Not sure	27.3% 325	18.8% 18	11.1% 1	25.0% 2	15.8% 3	26.4% 349
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323