Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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AMTPCMPN All in all, would you say there are too many political campaign commercials on television and radio, too few, or about the right number?   1) Too many   2) Too few   3) About the right number   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Too many	464	35%	35%	-1.25
Too few	111	8.4%	43.4%	-.29
About the right number	647	48.8%	92.2%	.68
Not sure	104	7.8%	100%	1.65

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Too many	32.1% 105	38.1% 148	35.7% 127	32.9% 84	35.0% 464
Too few	10.1% 33	8.2% 32	7.0% 25	8.2% 21	8.4% 111
About the right number	48.3% 158	48.7% 189	48.3% 172	50.2% 128	48.8% 647
Not sure	9.5% 31	4.9% 19	9.0% 32	8.6% 22	7.8% 104
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Too many	19.5% 30	26.8% 84	30.2% 81	42.8% 167	50.7% 102	35.0% 464
Too few	20.1% 31	11.2% 35	8.6% 23	4.6% 18	2.0% 4	8.4% 111
About the right number	58.4% 90	55.3% 173	52.2% 140	42.8% 167	38.3% 77	48.8% 647
Not sure	1.9% 3	6.7% 21	9.0% 24	9.7% 38	9.0% 18	7.8% 104
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Too many	35.5% 286	31.8% 114	42.2% 19	48.7% 19	31.1% 19	34.9% 457
Too few	6.9% 56	11.2% 40	6.7% 3	7.7% 3	9.8% 6	8.3% 108
About the right number	50.5% 407	49.4% 177	37.8% 17	30.8% 12	47.5% 29	49.0% 642
Not sure	7.1% 57	7.5% 27	13.3% 6	12.8% 5	11.5% 7	7.8% 102
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Too many	43.5% 131	32.5% 189	31.0% 65	32.7% 50	34.7% 25	34.9% 460
Too few	9.6% 29	7.4% 43	11.9% 25	5.2% 8	8.3% 6	8.4% 111
About the right number	39.9% 120	53.9% 313	51.0% 107	47.7% 73	41.7% 30	48.8% 643
Not sure	7.0% 21	6.2% 36	6.2% 13	14.4% 22	15.3% 11	7.8% 103
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
Too many	36.9% 229	33.3% 235	35.0% 464
Too few	10.0% 62	6.9% 49	8.4% 111
About the right number	46.9% 291	50.4% 356	48.8% 647
Not sure	6.1% 38	9.3% 66	7.8% 104
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Too many	41.3% 57	36.6% 151	36.0% 123	29.5% 80	32.7% 53	35.0% 464
Too few	10.9% 15	8.7% 36	8.8% 30	6.3% 17	8.0% 13	8.4% 111
About the right number	39.9% 55	50.1% 207	50.0% 171	53.1% 144	43.2% 70	48.8% 647
Not sure	8.0% 11	4.6% 19	5.3% 18	11.1% 30	16.0% 26	7.8% 104
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Too many	35.2% 419	30.2% 29	22.2% 2	62.5% 5	36.8% 7	34.9% 462
Too few	7.5% 89	16.7% 16	22.2% 2	12.5% 1	15.8% 3	8.4% 111
About the right number	49.1% 585	49.0% 47	44.4% 4	25.0% 2	42.1% 8	48.8% 646
Not sure	8.2% 98	4.2% 4	11.1% 1	0.0% 0	5.3% 1	7.9% 104
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323