Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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CMPNADS Does it worry you or not that campaign commercials on TV make a candidate appear the way the campaign managers want the candidate to look, instead of the way the person really is?   1) Worry   2) Doesn't worry   3) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Worry	696	52.5%	52.5%	-.89
Doesn't worry	574	43.3%	95.8%	.84
Not sure	55	4.2%	100%	2.57

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Worry	54.0% 176	49.0% 190	53.9% 192	54.1% 138	52.5% 696
Doesn't worry	42.3% 138	46.6% 181	41.3% 147	42.4% 108	43.3% 574
Not sure	3.7% 12	4.4% 17	4.8% 17	3.5% 9	4.2% 55
TOTAL	100.0% 326	100.0% 388	100.0% 356	100.0% 255	1325

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Worry	55.6% 85	57.2% 179	48.9% 131	54.4% 212	44.3% 89	52.5% 696
Doesn't worry	42.5% 65	40.6% 127	48.5% 130	40.5% 158	46.8% 94	43.3% 574
Not sure	2.0% 3	2.2% 7	2.6% 7	5.1% 20	9.0% 18	4.2% 55
TOTAL	100.0% 153	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1325

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Worry	51.9% 418	52.7% 188	53.3% 24	69.2% 27	47.5% 29	52.4% 686
Doesn't worry	43.8% 353	43.4% 155	42.2% 19	28.2% 11	49.2% 30	43.4% 568
Not sure	4.3% 35	3.9% 14	4.4% 2	2.6% 1	3.3% 2	4.1% 54
TOTAL	100.0% 806	100.0% 357	100.0% 45	100.0% 39	100.0% 61	1308

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Worry	55.1% 166	53.4% 310	56.2% 118	50.3% 77	33.8% 24	52.8% 695
Doesn't worry	38.9% 117	44.2% 257	41.4% 87	45.1% 69	52.1% 37	43.1% 567
Not sure	6.0% 18	2.4% 14	2.4% 5	4.6% 7	14.1% 10	4.1% 54
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 71	1316

Sex (I-SEX)

	Male	Female	TOTAL
Worry	51.1% 317	53.8% 379	52.5% 696
Doesn't worry	45.8% 284	41.1% 290	43.3% 574
Not sure	3.1% 19	5.1% 36	4.2% 55
TOTAL	100.0% 620	100.0% 705	1325

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Worry	46.4% 64	52.1% 215	51.5% 176	57.4% 155	53.1% 86	52.5% 696
Doesn't worry	43.5% 60	44.6% 184	45.6% 156	38.9% 105	42.6% 69	43.3% 574
Not sure	10.1% 14	3.4% 14	2.9% 10	3.7% 10	4.3% 7	4.2% 55
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 270	100.0% 162	1325

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Worry	52.5% 625	51.0% 49	66.7% 6	75.0% 6	42.1% 8	52.5% 694
Doesn't worry	43.3% 515	43.8% 42	33.3% 3	25.0% 2	57.9% 11	43.3% 573
Not sure	4.2% 50	5.2% 5	0.0% 0	0.0% 0	0.0% 0	4.2% 55
TOTAL	100.0% 1190	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1322