Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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TYPCMPAD If you had a choice, would you prefer more campaign commercials on TV but fewer live debates and live appearances by the candidate, or fewer campaign commercials but more live debates and live appearances by the candidates?   1) More commercials, fewer live appearances   2) Fewer commercials, more live appearances   3) Neither   4) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
More commercials, fewer live appearances	105	7.9%	7.9%	-2.11
Fewer commercials, more live appearances	1107	83.5%	91.4%	-.07
Neither	81	6.1%	97.5%	1.98
Not sure	33	2.5%	100%	4.02

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
More commercials, fewer live appearances	6.1% 20	10.6% 41	8.1% 29	5.9% 15	7.9% 105
Fewer commercials, more live appearances	85.3% 279	79.6% 309	84.0% 299	86.3% 220	83.5% 1107
Neither	6.4% 21	7.5% 29	4.8% 17	5.5% 14	6.1% 81
Not sure	2.1% 7	2.3% 9	3.1% 11	2.4% 6	2.5% 33
TOTAL	100.0% 327	100.0% 388	100.0% 356	100.0% 255	1326

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
More commercials, fewer live appearances	10.4% 16	6.1% 19	4.5% 12	9.5% 37	10.4% 21	7.9% 105
Fewer commercials, more live appearances	87.7% 135	90.7% 284	89.6% 240	78.2% 305	71.1% 143	83.5% 1107
Neither	0.6% 1	1.6% 5	5.2% 14	8.7% 34	13.4% 27	6.1% 81
Not sure	1.3% 2	1.6% 5	0.7% 2	3.6% 14	5.0% 10	2.5% 33
TOTAL	100.0% 154	100.0% 313	100.0% 268	100.0% 390	100.0% 201	1326

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
More commercials, fewer live appearances	9.4% 76	6.1% 22	2.2% 1	7.7% 3	3.3% 2	7.9% 104
Fewer commercials, more live appearances	80.9% 652	88.3% 316	80.0% 36	87.2% 34	88.5% 54	83.4% 1092
Neither	6.8% 55	4.5% 16	11.1% 5	2.6% 1	4.9% 3	6.1% 80
Not sure	2.9% 23	1.1% 4	6.7% 3	2.6% 1	3.3% 2	2.5% 33
TOTAL	100.0% 806	100.0% 358	100.0% 45	100.0% 39	100.0% 61	1309

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
More commercials, fewer live appearances	7.6% 23	7.7% 45	9.5% 20	6.5% 10	8.3% 6	7.9% 104
Fewer commercials, more live appearances	80.7% 243	85.7% 498	87.1% 183	81.7% 125	70.8% 51	83.5% 1100
Neither	8.0% 24	5.3% 31	1.9% 4	8.5% 13	11.1% 8	6.1% 80
Not sure	3.7% 11	1.2% 7	1.4% 3	3.3% 5	9.7% 7	2.5% 33
TOTAL	100.0% 301	100.0% 581	100.0% 210	100.0% 153	100.0% 72	1317

Sex (I-SEX)

	Male	Female	TOTAL
More commercials, fewer live appearances	7.7% 48	8.1% 57	7.9% 105
Fewer commercials, more live appearances	84.8% 526	82.3% 581	83.5% 1107
Neither	5.8% 36	6.4% 45	6.1% 81
Not sure	1.6% 10	3.3% 23	2.5% 33
TOTAL	100.0% 620	100.0% 706	1326

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
More commercials, fewer live appearances	10.1% 14	9.9% 41	7.9% 27	5.9% 16	4.3% 7	7.9% 105
Fewer commercials, more live appearances	76.1% 105	81.6% 337	83.9% 287	88.2% 239	85.8% 139	83.5% 1107
Neither	7.2% 10	6.8% 28	5.3% 18	4.8% 13	7.4% 12	6.1% 81
Not sure	6.5% 9	1.7% 7	2.9% 10	1.1% 3	2.5% 4	2.5% 33
TOTAL	100.0% 138	100.0% 413	100.0% 342	100.0% 271	100.0% 162	1326

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
More commercials, fewer live appearances	7.5% 89	10.4% 10	0.0% 0	12.5% 1	21.1% 4	7.9% 104
Fewer commercials, more live appearances	84.0% 1000	80.2% 77	100.0% 9	87.5% 7	63.2% 12	83.5% 1105
Neither	6.1% 73	7.3% 7	0.0% 0	0.0% 0	5.3% 1	6.1% 81
Not sure	2.4% 29	2.1% 2	0.0% 0	0.0% 0	10.5% 2	2.5% 33
TOTAL	100.0% 1191	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1323