Harris 1984 (September) Business-Week Survey, Study No. 842112, Voters

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TRGNMDL Now this November, the choice is between Ronald Reagan and George Bush for the Republicans, and Walter Mondale and Geraldine Ferraro for the Democrats. If you had to choose, would you vote for Reagan and Bush, the Republicans, or Mondale and Ferraro, the Democrats?   1) Reagan-Bush   2) Mondale-Ferraro   3) Not sure

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Reagan-Bush	745	56.4%	56.4%	-.81
Mondale-Ferraro	484	36.6%	93%	.79
Not sure	92	7%	100%	2.39

Variable Comparisons

Region Age Religion Household income Sex Education Race

Region (I-REGION)

	East	South	Midwest	West	TOTAL
Reagan-Bush	54.9% 178	63.0% 244	54.4% 193	51.0% 130	56.4% 745
Mondale-Ferraro	37.3% 121	31.8% 123	36.9% 131	42.7% 109	36.6% 484
Not sure	7.7% 25	5.2% 20	8.7% 31	6.3% 16	7.0% 92
TOTAL	100.0% 324	100.0% 387	100.0% 355	100.0% 255	1321

Age (I-AGE)

	18-24	25-34	35-44	45-64	65 +	TOTAL
Reagan-Bush	59.2% 90	58.3% 182	56.2% 150	55.8% 217	52.7% 106	56.4% 745
Mondale-Ferraro	36.2% 55	35.9% 112	39.0% 104	37.0% 144	34.3% 69	36.6% 484
Not sure	4.6% 7	5.8% 18	4.9% 13	7.2% 28	12.9% 26	7.0% 92
TOTAL	100.0% 152	100.0% 312	100.0% 267	100.0% 389	100.0% 201	1321

Religion (I-RELIGION)

	Protestant	Catholic	Jewish	Other	None	TOTAL
Reagan-Bush	60.7% 489	54.6% 194	40.0% 18	33.3% 13	40.0% 24	56.6% 738
Mondale-Ferraro	33.4% 269	37.2% 132	44.4% 20	59.0% 23	56.7% 34	36.7% 478
Not sure	5.8% 47	8.2% 29	15.6% 7	7.7% 3	3.3% 2	6.7% 88
TOTAL	100.0% 805	100.0% 355	100.0% 45	100.0% 39	100.0% 60	1304

Household income (I-INCOME)

	< 15,000	15,001-25k	25,001-50k	> 50,001	Not sure	TOTAL
Reagan-Bush	46.0% 138	56.0% 325	62.2% 130	71.9% 110	51.4% 36	56.3% 739
Mondale-Ferraro	46.0% 138	38.4% 223	31.1% 65	24.8% 38	27.1% 19	36.8% 483
Not sure	8.0% 24	5.5% 32	6.7% 14	3.3% 5	21.4% 15	6.9% 90
TOTAL	100.0% 300	100.0% 580	100.0% 209	100.0% 153	100.0% 70	1312

Sex (I-SEX)

	Male	Female	TOTAL
Reagan-Bush	61.2% 379	52.1% 366	56.4% 745
Mondale-Ferraro	33.4% 207	39.5% 277	36.6% 484
Not sure	5.3% 33	8.4% 59	7.0% 92
TOTAL	100.0% 619	100.0% 702	1321

Education (I-EDUCTION)

	Less than high school (grades 1-11)	High school graduate (grade 12)	Some college (grades 13-15)	College graduate (grade 16)	Postgraduate (grades 17 and over)	TOTAL
Reagan-Bush	36.2% 50	58.4% 240	60.3% 205	62.2% 168	50.6% 82	56.4% 745
Mondale-Ferraro	56.5% 78	32.8% 135	33.2% 113	31.9% 86	44.4% 72	36.6% 484
Not sure	7.2% 10	8.8% 36	6.5% 22	5.9% 16	4.9% 8	7.0% 92
TOTAL	100.0% 138	100.0% 411	100.0% 340	100.0% 270	100.0% 162	1321

Race (I-RACE)

	White	Black	Oriental/Asian or Pacific Islander	American Indian or Alaskan native	Not sure	TOTAL
Reagan-Bush	61.2% 726	4.2% 4	44.4% 4	62.5% 5	31.6% 6	56.5% 745
Mondale-Ferraro	31.9% 378	88.5% 85	55.6% 5	37.5% 3	52.6% 10	36.5% 481
Not sure	6.9% 82	7.3% 7	0.0% 0	0.0% 0	15.8% 3	7.0% 92
TOTAL	100.0% 1186	100.0% 96	100.0% 9	100.0% 8	100.0% 19	1318