Analysis | Southern Focus Poll, Non-South Survey, Fall 1994 | Data Archive | The Association of Religion Data Archives

Southern Focus Poll, Non-South Survey, Fall 1994

Data Archive > U.S. Surveys > General Population > Local/Regional > Southern Focus Polls > Analysis

VALENTIN

On another holiday: Some people say Valentine's Day is a nice occasion to show affection for loved ones. Others say it's mostly a way for card and candy companies to make money. How about you-which view is closer to your own?

	1) Occasion to show affection
	2) Money for card companies
	3) Depends
	4) Don't know/No answer

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Occasion to show affection	289	62.6%	62.6%	-.67
Money for card companies	123	26.6%	89.2%	.63
Depends	36	7.8%	97%	1.94
Don't know/No answer	14	3%	100%	3.24

Variable Comparisons

Age (I-AGE)

	18 to 24	25 to 44	45 to 64	65 or older	TOTAL
Occasion to show affection	76.5% 39	67.7% 136	58.5% 79	48.6% 34	63.0% 288
Money for card companies	15.7% 8	23.4% 47	33.3% 45	27.1% 19	26.0% 119
Depends	5.9% 3	7.0% 14	6.7% 9	14.3% 10	7.9% 36
Don't know/No answer	2.0% 1	2.0% 4	1.5% 2	10.0% 7	3.1% 14
TOTAL	100.0% 51	100.0% 201	100.0% 135	100.0% 70	457

Education (I-EDUC)

	Less than grade 9	9th to 11th grade	High school graduate	Some college	College grad or more	TOTAL
Occasion to show affection	62.5% 5	46.7% 7	63.7% 100	61.9% 83	63.5% 94	62.6% 289
Money for card companies	12.5% 1	40.0% 6	23.6% 37	26.9% 36	29.1% 43	26.6% 123
Depends	12.5% 1	6.7% 1	8.9% 14	8.2% 11	6.1% 9	7.8% 36
Don't know/No answer	12.5% 1	6.7% 1	3.8% 6	3.0% 4	1.4% 2	3.0% 14
TOTAL	100.0% 8	100.0% 15	100.0% 157	100.0% 134	100.0% 148	462

Gender (I-GENDER)

	Male	Female	TOTAL
Occasion to show affection	58.6% 116	65.5% 173	62.6% 289
Money for card companies	29.8% 59	24.2% 64	26.6% 123
Depends	10.6% 21	5.7% 15	7.8% 36
Don't know/No answer	1.0% 2	4.5% 12	3.0% 14
TOTAL	100.0% 198	100.0% 264	462

Political party (I-PARTYID)

	Republican	Democrat	Independent	Other party	TOTAL
Occasion to show affection	66.7% 90	64.9% 98	61.3% 73	40.9% 9	63.2% 270
Money for card companies	20.7% 28	25.8% 39	33.6% 40	31.8% 7	26.7% 114
Depends	8.9% 12	6.0% 9	5.0% 6	22.7% 5	7.5% 32
Don't know/No answer	3.7% 5	3.3% 5	0.0% 0	4.5% 1	2.6% 11
TOTAL	100.0% 135	100.0% 151	100.0% 119	100.0% 22	427

Race (I-RACE)

	White	Black/African-American	Native American/Indian	Other	TOTAL
Occasion to show affection	61.5% 235	67.6% 23	50.0% 1	67.5% 27	62.4% 286
Money for card companies	27.2% 104	26.5% 9	0.0% 0	22.5% 9	26.6% 122
Depends	7.6% 29	5.9% 2	50.0% 1	10.0% 4	7.9% 36
Don't know/No answer	3.7% 14	0.0% 0	0.0% 0	0.0% 0	3.1% 14
TOTAL	100.0% 382	100.0% 34	100.0% 2	100.0% 40	458

Religion (I-RELIGION)

	Baptist	Other Protestant	Catholic	Jewish	Other	None	TOTAL
Occasion to show affection	73.8% 31	59.1% 94	65.9% 81	44.4% 4	61.8% 47	57.4% 27	62.3% 284
Money for card companies	14.3% 6	28.9% 46	25.2% 31	44.4% 4	25.0% 19	34.0% 16	26.8% 122
Depends	9.5% 4	6.9% 11	7.3% 9	0.0% 0	10.5% 8	8.5% 4	7.9% 36
Don't know/No answer	2.4% 1	5.0% 8	1.6% 2	11.1% 1	2.6% 2	0.0% 0	3.1% 14
TOTAL	100.0% 42	100.0% 159	100.0% 123	100.0% 9	100.0% 76	100.0% 47	456