Analysis | Southern Focus Poll, South Survey, Fall 1994 | Data Archive | The Association of Religion Data Archives

Southern Focus Poll, South Survey, Fall 1994

Data Archive > U.S. Surveys > General Population > Local/Regional > Southern Focus Polls > Analysis

VALENTIN

On another holiday: Some people say Valentine's Day is a nice occasion to show affection for loved ones. Others say it's mostly a way for card and candy companies to make money. How about you-which view is closer to your own?

	1) Occasion to show affection
	2) Money for card companies
	3) Depends
	4) Don't know/No answer

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Occasion to show affection	604	64.4%	64.4%	-.63
Money for card companies	228	24.3%	88.7%	.56
Depends	52	5.5%	94.2%	1.75
Don't know/No answer	54	5.8%	100%	2.94

Variable Comparisons

Age (I-AGE)

	18 to 24	25 to 44	45 to 64	65 or older	TOTAL
Occasion to show affection	77.3% 75	68.8% 280	54.9% 151	62.6% 92	64.6% 598
Money for card companies	18.6% 18	23.8% 97	31.3% 86	16.3% 24	24.3% 225
Depends	2.1% 2	4.7% 19	5.5% 15	9.5% 14	5.4% 50
Don't know/No answer	2.1% 2	2.7% 11	8.4% 23	11.6% 17	5.7% 53
TOTAL	100.0% 97	100.0% 407	100.0% 275	100.0% 147	926

Education (I-EDUC)

	Less than grade 9	9th to 11th grade	High school graduate	Some college	College graduate or more	TOTAL
Occasion to show affection	56.3% 18	61.4% 54	63.9% 189	66.0% 157	65.8% 185	64.5% 603
Money for card companies	9.4% 3	18.2% 16	26.0% 77	22.3% 53	27.8% 78	24.3% 227
Depends	12.5% 4	5.7% 5	4.1% 12	6.7% 16	5.0% 14	5.5% 51
Don't know/No answer	21.9% 7	14.8% 13	6.1% 18	5.0% 12	1.4% 4	5.8% 54
TOTAL	100.0% 32	100.0% 88	100.0% 296	100.0% 238	100.0% 281	935

Gender (I-GENDER)

	Male	Female	TOTAL
Occasion to show affection	54.4% 209	71.3% 395	64.4% 604
Money for card companies	31.8% 122	19.1% 106	24.3% 228
Depends	9.1% 35	3.1% 17	5.5% 52
Don't know/No answer	4.7% 18	6.5% 36	5.8% 54
TOTAL	100.0% 384	100.0% 554	938

Political party (I-PARTYID)

	Republican	Democrat	Independent	Other party	TOTAL
Occasion to show affection	66.1% 193	66.7% 200	61.8% 144	52.8% 28	64.4% 565
Money for card companies	22.6% 66	22.7% 68	29.2% 68	26.4% 14	24.6% 216
Depends	5.5% 16	4.3% 13	5.6% 13	13.2% 7	5.6% 49
Don't know/No answer	5.8% 17	6.3% 19	3.4% 8	7.5% 4	5.5% 48
TOTAL	100.0% 292	100.0% 300	100.0% 233	100.0% 53	878

Race (I-RACE)

	White	Black/African-American	Native American/Indian	Other	TOTAL
Occasion to show affection	64.3% 477	64.2% 79	66.7% 4	64.9% 37	64.3% 597
Money for card companies	24.3% 180	25.2% 31	33.3% 2	24.6% 14	24.5% 227
Depends	5.9% 44	4.9% 6	0.0% 0	0.0% 0	5.4% 50
Don't know/No answer	5.5% 41	5.7% 7	0.0% 0	10.5% 6	5.8% 54
TOTAL	100.0% 742	100.0% 123	100.0% 6	100.0% 57	928

Religion (I-RELIGION)

	Baptist	Other Protestant	Catholic	Jewish	Other	None	TOTAL
Occasion to show affection	66.0% 223	66.7% 184	70.4% 76	50.0% 3	59.9% 85	45.0% 27	64.3% 598
Money for card companies	22.2% 75	22.1% 61	20.4% 22	50.0% 3	26.8% 38	45.0% 27	24.3% 226
Depends	3.8% 13	6.2% 17	5.6% 6	0.0% 0	8.5% 12	6.7% 4	5.6% 52
Don't know/No answer	8.0% 27	5.1% 14	3.7% 4	0.0% 0	4.9% 7	3.3% 2	5.8% 54
TOTAL	100.0% 338	100.0% 276	100.0% 108	100.0% 6	100.0% 142	100.0% 60	930