Southern Focus Poll, South Survey, Spring 1994

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LOOKLABL When you buy food, do you usually look at the label to see what its ingredients are, or don't you pay much attention to that?   1) Yes, look at label   2) No, don't pay much attention   3) Sometimes   4) Don't know/No answer

Pie Chart Bar Chart Cumulative Bar Chart

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Yes, look at label	508	62.2%	62.2%	-.7
No, don't pay much attention	243	29.7%	91.9%	.8
Sometimes	59	7.2%	99.1%	2.3
Don't know/No answer	7	.9%	100%	3.8

Variable Comparisons

Age Gender Education Political party Religion Race

Age (I-AGE)

	18 to 24	25 to 44	45 to 64	65 or older	TOTAL
Yes, look at label	39.2% 31	62.0% 227	68.8% 163	62.6% 77	61.9% 498
No, don't pay much attention	54.4% 43	29.5% 108	23.6% 56	27.6% 34	29.9% 241
Sometimes	6.3% 5	7.9% 29	5.9% 14	8.9% 11	7.3% 59
Don't know/No answer	0.0% 0	0.5% 2	1.7% 4	0.8% 1	0.9% 7
TOTAL	100.0% 79	100.0% 366	100.0% 237	100.0% 123	805

Gender (I-GENDER)

	Male	Female	TOTAL
Yes, look at label	50.4% 172	70.6% 336	62.2% 508
No, don't pay much attention	40.2% 137	22.3% 106	29.7% 243
Sometimes	7.3% 25	7.1% 34	7.2% 59
Don't know/No answer	2.1% 7	0.0% 0	0.9% 7
TOTAL	100.0% 341	100.0% 476	817

Education (I-EDUC)

	Less than grade 9	9th to 11th grade	High school graduate	Some college	College graduate or more	TOTAL
Yes, look at label	59.4% 19	57.1% 40	53.3% 128	61.1% 124	73.1% 193	62.3% 504
No, don't pay much attention	37.5% 12	32.9% 23	35.8% 86	31.0% 63	20.8% 55	29.5% 239
Sometimes	0.0% 0	8.6% 6	9.6% 23	7.4% 15	5.7% 15	7.3% 59
Don't know/No answer	3.1% 1	1.4% 1	1.3% 3	0.5% 1	0.4% 1	0.9% 7
TOTAL	100.0% 32	100.0% 70	100.0% 240	100.0% 203	100.0% 264	809

Political party (I-PARTYID)

	Republican	Democrat	Independent	Other party	TOTAL
Yes, look at label	60.0% 171	65.3% 162	63.4% 123	57.7% 15	62.5% 471
No, don't pay much attention	31.2% 89	28.6% 71	28.9% 56	34.6% 9	29.9% 225
Sometimes	8.1% 23	5.6% 14	6.7% 13	3.8% 1	6.8% 51
Don't know/No answer	0.7% 2	0.4% 1	1.0% 2	3.8% 1	0.8% 6
TOTAL	100.0% 285	100.0% 248	100.0% 194	100.0% 26	753

Religion (I-RELIGION)

	Baptist	Other Protestant	Catholic	Jewish	Other	None	TOTAL
Yes, look at label	61.1% 198	63.9% 152	63.5% 61	85.7% 6	59.6% 53	59.3% 32	62.1% 502
No, don't pay much attention	29.9% 97	31.1% 74	30.2% 29	14.3% 1	25.8% 23	31.5% 17	29.8% 241
Sometimes	7.4% 24	5.0% 12	5.2% 5	0.0% 0	13.5% 12	9.3% 5	7.2% 58
Don't know/No answer	1.5% 5	0.0% 0	1.0% 1	0.0% 0	1.1% 1	0.0% 0	0.9% 7
TOTAL	100.0% 324	100.0% 238	100.0% 96	100.0% 7	100.0% 89	100.0% 54	808

Race (I-RACE)

	White	Black/African-American	Native American/Indian	Other	TOTAL
Yes, look at label	64.2% 427	61.2% 63	66.7% 4	27.3% 9	62.3% 503
No, don't pay much attention	27.8% 185	31.1% 32	16.7% 1	60.6% 20	29.5% 238
Sometimes	7.2% 48	7.8% 8	0.0% 0	9.1% 3	7.3% 59
Don't know/No answer	0.8% 5	0.0% 0	16.7% 1	3.0% 1	0.9% 7
TOTAL	100.0% 665	100.0% 103	100.0% 6	100.0% 33	807