Analysis | SGI-USA Membership Survey, 1997 | Data Archive | The Association of Religion Data Archives

SGI-USA Membership Survey, 1997

Data Archive > U.S. Surveys > Religious Groups > Members or Leaders > Other > Analysis

PRICEREL

Now, we'd like to know how you would respond to a couple of common decisions. For each situation, please indicate how you would most likely respond. Suppose you were shopping for a new appliance. You need it soon, but you want to make a careful decision. Would be more likely to spend your time shopping around for the best price, or researching the reliability and performance of the products?

	1) Shopping for the best price.
	2) Researching reliability and performance.
	3) Can't choose

Category	Frequency	Percentage	Cumulative Percentage	Z-Score
Shopping for the best price.	138	35.4%	35.4%	-1.24
Researching reliability and performance.	230	59%	94.4%	.52
Can't choose	22	5.6%	100%	2.28

Variable Comparisons

Age (I-AGE)

	Less than 25	25-39	40-49	50-64	65 +	TOTAL
Shopping for the best price.	37.5% 3	35.5% 39	35.9% 46	32.6% 29	37.1% 13	35.1% 130
Researching reliability and performance.	62.5% 5	60.0% 66	57.8% 74	60.7% 54	60.0% 21	59.5% 220
Can't choose	0.0% 0	4.5% 5	6.3% 8	6.7% 6	2.9% 1	5.4% 20
TOTAL	100.0% 8	100.0% 110	100.0% 128	100.0% 89	100.0% 35	370

Education (I-EDUC)

	High school or less	Some college	Trade school, or junior college	Bachelor's degree	Graduate or professional degree	TOTAL
Shopping for the best price.	40.0% 22	38.4% 38	32.9% 25	33.3% 30	33.8% 22	35.6% 137
Researching reliability and performance.	56.4% 31	57.6% 57	61.8% 47	60.0% 54	58.5% 38	59.0% 227
Can't choose	3.6% 2	4.0% 4	5.3% 4	6.7% 6	7.7% 5	5.5% 21
TOTAL	100.0% 55	100.0% 99	100.0% 76	100.0% 90	100.0% 65	385

Marital status (I-MARITAL)

	Married	Living with a partner	Divorced/Separated	Widowed	Single	Other (please specify)	TOTAL
Shopping for the best price.	33.8% 53	44.8% 13	34.7% 25	30.0% 6	37.0% 37	42.9% 3	35.6% 137
Researching reliability and performance.	61.1% 96	44.8% 13	55.6% 40	70.0% 14	59.0% 59	57.1% 4	58.7% 226
Can't choose	5.1% 8	10.3% 3	9.7% 7	0.0% 0	4.0% 4	0.0% 0	5.7% 22
TOTAL	100.0% 157	100.0% 29	100.0% 72	100.0% 20	100.0% 100	100.0% 7	385

Race (I-RACE)

	White	Black	Asian/Pacific Islander	Latino/Hispanic	Other (please specify)	TOTAL
Shopping for the best price.	34.0% 53	37.5% 21	39.1% 34	40.9% 9	28.6% 16	35.3% 133
Researching reliability and performance.	58.3% 91	58.9% 33	57.5% 50	54.5% 12	64.3% 36	58.9% 222
Can't choose	7.7% 12	3.6% 2	3.4% 3	4.5% 1	7.1% 4	5.8% 22
TOTAL	100.0% 156	100.0% 56	100.0% 87	100.0% 22	100.0% 56	377

Sex (I-SEX)

	Male	Female	TOTAL
Shopping for the best price.	24.6% 30	40.9% 105	35.6% 135
Researching reliability and performance.	69.7% 85	53.3% 137	58.6% 222
Can't choose	5.7% 7	5.8% 15	5.8% 22
TOTAL	100.0% 122	100.0% 257	379

Household income (I-INCOME)

	< $20,000	$20,000 - $30,000	$30,000 - $40,000	$40,000 - $50,000	$50,000 - $60,000	$60,000+	TOTAL
Shopping for the best price.	38.3% 44	35.2% 31	32.8% 21	34.2% 13	22.2% 4	31.3% 10	34.6% 123
Researching reliability and performance.	57.4% 66	58.0% 51	62.5% 40	52.6% 20	72.2% 13	65.6% 21	59.4% 211
Can't choose	4.3% 5	6.8% 6	4.7% 3	13.2% 5	5.6% 1	3.1% 1	5.9% 21
TOTAL	100.0% 115	100.0% 88	100.0% 64	100.0% 38	100.0% 18	100.0% 32	355