Millennial Values and Voter Engagement Survey, 2012

Data Archive > U.S. Surveys > General Population > National > Public Religion Research Institute > Summary


The Millennial Values Election Survey was a follow-up panel study to the Millennial Values Survey (April 2012) and included 1,214 younger Millennials (ages 18-25) who were part of the first study and were re-contacted. The survey, conducted in late August and early September, included questions on voter engagement, parental influence on voting behavior, and support for affirmative action policies.

Data File
Cases: 1,214
Variables: 109
Weight Variable: WEIGHT
To reduce the effects of any non-response and non-coverage bias, a post-stratification adjustment was applied based on demographic distributions from the February 2012 Current Population Survey (CPS). The final sample was weighted to seven different parameters—age, race/ethnicity, sex, geographic region, metropolitan area, education and primary language—to ensure reliable and accurate representation of the population.
Data Collection
Date Collected: Aug. 28, 2012 and Sept. 10, 2012
Original Survey (Instrument)
Millennial Values & Voter Engagement Survey
Funded By
The Ford Foundation
Collection Procedures
Results from the Millennial Values Election Survey were based on interviews with 1,214 adults age 18 to 25 who were re-contacted from the original Millennial Values Survey. The original Millennial Values Survey were based on interviews of 2,013 adults age 18 to 24 who are part of the Knowledge Networks’ KnowledgePanel. Interviews for the Millennial Values Election Survey were conducted online in both English and Spanish between Aug. 28 and Sept. 10, 2012.
Sampling Procedures
The KnowledgePanel is a nationally representative probability sample of the U.S. adult population. Panelists are recruited by randomly selecting residential addresses using a process called address-based sampling (ABS). Since nearly three out of 10 U.S. households do not have home Internet access, respondent households who do not have Internet access or own a computer are provided Internet service and a netbook computer to ensure that panel respondents are representative of the U.S. adult population. Unlike opt-in panels, households are not permitted to "self-select" into KnowledgePanel; nor are they allowed to participate in many surveys per week. Additional details about the KnowledgePanel can be found on the Knowledge Networks website.
Principal Investigators
Robert P. Jones
Daniel Cox
Related Publications
The following link contains a summary of the Public Religion Research Institute’s findings of this survey: http://publicreligion.org/research/2012/10/millennial-values-voter-engagement-2012/

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