Project Canada 1990

Data Archive > International Surveys and Data > Single Nation Surveys > Summary


This survey was the fourth in the Project Canada adult surveys. Begun in 1975, Project Canada has generated extensive information on life in Canada, with specific attention given to social issues, intergroup relations, and religion. The project has taken representative samples of Canadians every five years, creating panel studies through which social change and stability can be monitored.

Data File
Cases: 1,471
Variables: 431
Weight Variable: 432) WT
Data Collection
Date Collected: November 1990 - February 1991
Funded By
The Lilly Endowment, Inc.
Collection Procedures
Carried out by mail between November 1990 and February 1991, the 1990 questionnaire, as with Project Canada 1975, Project Canada 1980 and Project Canada 1985, was constructed to provide comprehensive data pertaining to three main subject areas being investigated: social issues, intergroup relations, and religion. In order to monitor change, many of the items in the 1975, 1980, and 1985 versions were included in the questionnaire, with new items added to clarify the earlier findings as well as update the content more generally.

Follow-up procedures were the same as used in 1985. Approximately two to three weeks after the initial mailing, the pre-paid postcard - functioning as a reminder and asking about the status of the questionnaire - was sent, followed about three weeks later by a second copy of the questionnaire, with "Second Request" stamped on its cover letter. In the late spring of 1991, participants were sent a thank-you post-card, informing them how the results were being disseminated, and welcoming further inquiries.

Project Canada 1990 comprised a sample of 359 people who had participated since 1975, 70 since 1980, and 323 from 1985. This ongoing core of 752 respondents was supplemented by 720 new participants, to form a total sample of 1,472 people.

Number of usable questionnaires received: 1,472.
Return rate: 61%.
Sampling Procedures
The effort to locate the 1,630 people who had participated in the 1985 survey began in the summer of 1990 and continued into the winter. It appears that 1,162 of the 1985 respondents were located (71%), with 752 (65%) submitting usable questionnaires. In short, almost 50% of the 1985 sample were participated in the new sample. The majority of past participants were contacted in early November.

Based on previous survey experiences, a projected required supplemental sample of about 1,700 cases was drawn over the summer and early fall, which, when combined with the 1985 core, would produce a final sample of adequate size and sufficient representativeness to permit high accuracy generalizations to the Canadian population. As before, Canada was stratified by province and community size (>100,000, 99,999-10,000, <10,000), and the overall sample drawn proportionate to the national population, with 145 communities involved. Participants were randomly selected using telephone directories. As in 1980 and 1985, it was anticipated that weighting according to provincial and community size, as well as gender would be required, with age weighting required because the ongoing cores would have aged anywhere from five to fifteen years.

We estimated it was possible for 1,240 of the "new 1985 sample" to return the questionnaire, with 720 (58%) doing so. The final national sample comprised 1,472 cases - 359 from 1975, 70 from 1980, 323 from 1985, and 720 new additions. These responses from 2,402 contacts represent a combined return rate for the ongoing cores and new participants of 61%.

These 1,472 cases have been weighted for provincial and community size, along with gender and age. To minimize the use of large weight factors, the sample again was reduced to 1,251 cases.

So weighted, the sample is highly representative of the Canadian population. A representative sample of this size should be accurate within about four percentage points on most items, 19 times in 20 similar surveys.
Principal Investigators
Reginald W. Bibby, assisted by Project Manager Reggie Gordon Bibby, Jr.
Occupation codes for TYPE4 and SPTYPE4
Occupations have been coded using the 1980 Statistics Canada Standard Occupational Classification. The detailed Statistics Canada tables for TYPE4 and SPTYPE4 are not reproduced here.
Value Labels for AREANAM4
101 Vancouver
102 Victoria
103 Kamloops
104 Kelowna
105 Nanaimo
106 PrGeorge
107 Chase
108 Creston
109 Elkford
111 Golden
112 Hope
113 Salmo
114 Smithers
199 BCUnknown
201 Calgary
202 Edmonton
203 GrPrairie
204 Lethbridge
205 Red Deer
207 Bassano
208 Delia
209 LacLBiche
210 Morinville
211 PeaceRiv
212 SlaveLake
213 SwanHills
299 ABUnknown
301 Regina
302 Saskatoon
303 MooseJaw
304 PrAlbert
305 SwCurrent
306 Asquith
307 Bengough
308 Gravelbg
309 Humboldt
310 Nipawin
311 Rosetown
312 StarCity
399 SKUnknown
401 Winnipeg
402 Brandon
404 Thompson
405 Carman
406 FlinFlon
407 Killarney
408 MacGregor
501 Toronto
502 Hamilton
503 Kitchener
504 Kingston
505 London
506 Oshawa
507 Ottawa
508 StCaths
509 Sudbury
510 ThundBay
511 Windsor
512 Barrie
513 Collingwd
514 Cornwall
515 FtErie
516 Guelph
517 HaltHills
518 Lindsay
519 KirkLake
520 NorthBay
521 Timmins
522 Caledonia
523 Cobourg
524 DeepRiver
525 Dunnville
526 Meaford
528 Newboro
529 Paris
530 PtElgin
531 Red Rock
532 Ridgetown
533 Simcoe
534 Thamville
535 Tweed
536 Woodstock
599 ONUknown
601 Montreal
602 Chicout
603 Hull
604 QueCity
605 Sherbrooke
606 Trois-Riv
607 Amqui
608 Cownville
609 Drummond
610 Joliette
611 Montmagny
612 Rimouski
613 ThetMines
614 Victville
615 Cap-Sante
616 Champlain
617 Donnacon
618 Farnham
619 Gaspe
620 GrandRiv
621 KingFalls
622 PtRouge
623 St-Agap
626 Val-Dav
699 PQUnknown
701 SaintJohn
702 Fredictn
703 Moncton
704 Sackville
705 Hartland
706 Havelock
707 McAdam
708 Nequac
799 NBUnknown
801 Halifax
802 GlaceBay
803 Sydney
804 Boularde
805 Canso
806 Liverpool
807 Middleton
808 Mulgrave
809 Shelburne
810 Truro
811 Wolfville
899 NSUnknown
901 Charlotte
902 Summers
903 Cardigan
905 Montague
906 Souris
999 PEUnknown
1001 StJohn's
1002 CornBrook
1003 Gander
1004 Botwood
1005 Cupids
1006 Freshwater
1007 Lewporte
1008 StLawrence
1099 NFUnknown