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  • Contacts, Cognitions, and Conversion: A Rational Choice Approach.
    Gartrell, C. David, and Zane K. Shannon (1985)
    Review of Religious Research 27;1: 32-48.

    Proposes an outcomes anticipation model of conversion; illustrates the model with observations on Divine Light Mission in Victoria, British Columbia.

    Associated Search Terms: Conversion; Rational choice theory; Canada, British Columbia, Victoria; Divine Light Mission
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