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One of the economic roles individuals play when engaged in religious behavior. "Consumers who give their church time and money in hopes of earning entry into Heaven are essentially investing it in. When they die, and 'and go to their reward,' then they believe they can cash in on this investment"(Iannaccone and Bainbridge 2009:461, 467).


a.) Iannaccone, Laurence R. and William Sims Bainbridge. 2009. "Economics of Religion." in The Routledge Companion to the Study of Religion (2nd edition), ed. John Hinnells. pp. 461-475. New York, NY: Routledge.

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