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PRRI 2012 American Values Survey, Post-Election




Jones, R. P., & Cox, D. (2021, November 18). PRRI 2012 American Values Survey, Post-Election.


The American Values Survey (AVS) is Public Religion Research Institute's annual multi-issue survey on religion, values and public policy. The survey is conducted in the fall each year and on election years includes both a pre-election component and post-election follow-up survey.

The 2012 Post-Election Survey consisted of interviews with 1,410 respondents who were part of the pre-election American Values Survey (October 2012). The survey focused on the 2012 presidential campaign, voting behavior, including early voting practices and gauged views of the candidates on a variety of metrics. The survey also included a battery of questions to assess opinions about government infrastructure spending, taxation and level of comfort with spending cuts.

The ARDA has added five additional variables to the original data set to enhance the users' experience on our site.

Data File

Cases: 1410
Variables: 84
Weight Variable: WEIGHT

The weighting was accomplished in two stages. The final weight from the Pre-Election American Values Survey dataset was used as a first-stage weight for the Post-Election Survey to correct for different probabilities of selection and for differential non-response at the time of the first survey. In the second stage, sample demographics were balanced by form to match target population parameters for gender, age, education, race and Hispanic ethnicity, region (U.S. Census definitions), population density, telephone usage, and the national presidential vote. The population density parameter was derived from Census 2010 data. The telephone usage parameter came from an analysis of the July-December 2011 National Health Interview Survey. All other weighting parameters were derived from an analysis of the Census Bureau's 2010 Annual Social and Economic Supplement (ASEC) data.

Data Collection

Nov. 7-11, 2012

Original Survey (Instrument)

American Values Survey, Post-election 2012

Funded By

The Ford Foundation
The Nathan Cummings Foundation
The Civic Engagement Research Fund at the New World Foundation

Collection Procedures

Results of the survey were based on 1,410 callback telephones interviews with respondents from the Pre-Election American Values Survey that was fielded in late September 2012 among a national random sample of 3,003 adults 18 years of age or older in the continental United States. For the Post-Election Survey, telephone interviews were conducted in both Spanish and English between Nov. 7-11, 2012, by professional interviewers under the supervision of Directions in Research.

Sampling Procedures

The sample weighting was accomplished using Sample Balancing, a special iterative sample­weighting program that simultaneously balances the distributions of all variables. Weights were trimmed to prevent individual interviews from having too much influence on the final results. The use of these weights in statistical analysis ensures that the demographic characteristics of the sample closely approximate the demographic characteristics of the target populations.

Principal Investigators

Robert P. Jones
Daniel Cox

Related Publications

The following link contains a summary of the Public Religion Research Institute's findings of this survey:

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