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PRRI 2014 American Values Survey




Jones, R. P., Cox, D., & Navarro-Rivera, J. (2021, September 13). PRRI 2014 American Values Survey.


The American Values Survey (AVS) is Public Religion Research Institute's (PRRI) annual multi-issue survey on religion, culture and public policy. The survey is conducted in the fall each year. The goal of PRRI is to help journalists, scholars, pundits, thought leaders, clergy and the public better understand debates on public policy and the religious and cultural atmosphere that is shaping American politics and society.

The 2014 American Values Survey consisted of interviews with 4,507 adults who were spread across all 50 states and Washington, D.C. A battery of questions were included to assess American opinions about the state of the economy, belief in the American Dream, support for economic policies like paid family leave and increasing the minimum wage, and personal experiences of economic hardship. The survey also covers topics regarding vote choice and issue priorities in the 2014 election, and concerns about religious liberty and racial discrimination.

The ARDA has added six additional variables to the original data set to enhance the users' experience on our site.

Data File

Cases: 4507
Variables: 102
Weight Variable: WEIGHT

The weighting is accomplished in two separate stages. The first stage of weighting corrects for different probabilities of selection associated with the number of adults in each household and each respondent's telephone usage patterns. In the second stage, sample demographics are balanced to match target population parameters for gender, age, education, race and Hispanic ethnicity, region (U.S. Census definitions), population density and telephone usage. The population density parameter was derived from Census 2010 data. The telephone usage parameter came from an analysis of the July-December 2012 National Health Interview Survey. All other weighting parameters are derived from an analysis of the U.S. Census Bureau's 2011 American Community Survey.

Data Collection

July 21, 2014 - Aug. 15, 2014

Original Survey (Instrument)

PRRI 2014 American Values Survey

Funded By

The Ford Foundation and The Nathan Cummings Foundation

Collection Procedures

Data collection is based on stratified, single-stage, random-digit-dialing (RDD) sample of landline telephone households and randomly generated cell phone numbers. The sample is designed to represent the total U.S. adult population covering respondents from all 50 states, including Hawaii and Alaska. The landline and cell phone samples are provided by Marketing Systems.

Sampling Procedures

The sample weighting is accomplished using Sample Balancing, an iterative sample-weighting program that simultaneously balances the distributions of all variables. Weights were trimmed to prevent individual interviews from having too much influence on the final results. The use of these weights in statistical analysis ensures that the demographic characteristics of the sample closely approximate the demographic characteristics of the target populations.

Principal Investigators

Robert P. Jones, Ph.D.; Daniel Cox; Juhem Navarro-Rivera

Related Publications

The following link contains a summary of the Public Religion Research Institute's findings of this survey:

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