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PRRI 2019 American Values Survey Supplement




Jones, R. P. (2021, September 15). PRRI 2019 American Values Survey Supplement.


The American Values Survey (AVS) is Public Religion Research Institute's (PRRI) annual multi-issue survey on religion, culture and public policy. The survey is conducted in the fall each year. The goal of PRRI is to help journalists, scholars, pundits, thought leaders, clergy and the public better understand debates on public policy and the religious and cultural atmosphere that is shaping American politics and society.

The 2019 American Values Survey Supplement consisted of interviews with 109 adults who were spread across all fifty states and Washington DC. Data collected from this survey are combined and analyzed along with the 2019 American Values Survey.

The ARDA has added five additional variables to the original data set to enhance the users' experience on our site.

Data File

Cases: 1032
Variables: 109
Weight Variable: WEIGHT1

The weighting is accomplished in two separate stages. First, panel base weights are calculated for every household based on the probability of selection from the National Opinion Research Council (NORC) National Frame, the sampling frame that is used to sample housing units for AmeriSpeak. Household level weights are then assigned to each eligible adult in every recruited household. In the second stage, sample demographics are balanced to match target population parameters for gender, age, education, race and Hispanic ethnicity, and division (U.S. Census definitions), housing type, and telephone usage. The telephone usage parameter came from an analysis of the National Health Interview Survey. All other weighting parameters are derived from an analysis of the U.S. Census Bureau's Current Population Survey.

Data Collection

Aug. 22, 2019 - Sept. 15, 2019

Original Survey (Instrument)

PRRI 2019 American Values Survey Supplement

Funded By

The Carnegie Corporation of New York, Unitarian Universalist Veatch Program at Shelter Rock, and The New World Foundation

Collection Procedures

The survey was designed and conducted by PRRI. The survey was made possible by generous grants from The Carnegie Corporation of New York, Unitarian Universalist Veatch Program at Shelter Rock, and The New World Foundation. Interviews were conducted among a random sample of 2,527 adults (age 18 and up) living in the United States including all 50 states and the District of Columbia. Interviews were conducted both online using a self-administered design and by telephone using live interviewers. All interviews were conducted among participants in AmeriSpeak, a probability-based panel designed to be representative of the national U.S. adult population run by NORC at the University of Chicago. Panel participants without Internet access, which included 213 respondents, were interviewed via telephone by professional interviewers under the direction of NORC. Interviewing was conducted in both Spanish and English between August 22 and September 15, 2019.

Sampling Procedures

NORC's AmeriSpeak Panel provides a representative panel of civilian, non-institutional adults (age 18 and over) living in the United States. The sample frame was developed using a two-stage probability sample design to create a representative sample of households in the United States. The first stage uses National Frame Areas (NFAs), geographic areas that have a population of at least 10,000 people. The National Sample Frame contains almost three million households and includes 80,000 rural households. Additionally, NORC oversampled housing units in segments (Census tracts or block groups) that include hard-to-reach populations, including young adults, Hispanics and African Americans. Panel recruitment proceeded in two stages. First, a mail solicitation is sent to a randomly selected household along with follow-up telephone calls and email solicitations if necessary. In the second stage, households that have not responded to the initial inquiry or follow-ups receive an enhanced incentive offer and a personal visit from NORC field interviewers. Members typically participate in panel surveys two or three times a month.

Principal Investigators

Robert P. Jones, Ph.D.

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