Democratizing access to the best data on religion since 1997

Archive Navigation

View Question Bank

Archive Categories

Sort the above Archive Category by:

Browse Alphabetically
Browse All Categories
Browse Newest Additions

File Summaries

Search Data Archive

PRRI 2020 American Values Survey




Jones, R. P., Jackson, N., Orces, D., & Huff, I. (2023, August 24). PRRI 2020 American Values Survey.


The American Values Survey (AVS) is Public Religion Research Institute's (PRRI) annual multi-issue survey on religion, culture and public policy. The survey is conducted in the fall each year. The goal of PRRI is to help journalists, scholars, pundits, thought leaders, clergy and the public better understand debates on public policy and the religious and cultural atmosphere that is shaping American politics and society.

The PRRI 2020 American Values Survey was conducted via telephone interviews of a random sample of 2,538 adults living in the United States. They survey studies public views on issues, including attitudes regarding United States immigration policy, the performance of Republicans, Democrats and the president and America's ability to set a good moral example in the world today.

The ARDA has added six additional variables to the original data set to enhance the users' experience on our site.

Data File

Cases: 2538
Variables: 236
Weight Variable: WEIGHT, WEIGHT2

The weighting is accomplished in two separate stages. First, panel base weights are calculated for every household based on the probability of selection from the NORC National Frame, the sampling frame that is used to sample housing units for AmeriSpeak. Household-level weights are then assigned to each eligible adult in every recruited household. In the second stage, sample demographics are balanced to match target population parameters for gender, age, education, race and Hispanic ethnicity, and division (U.S. Census definitions), housing type, and telephone usage. The telephone usage parameter came from an analysis of the National Health Interview Survey. All other weighting parameters are derived from an analysis of the U.S. Census Bureau's Current Population Survey. The sample weighting is accomplished using an iterative proportional fitting (IFP) process that simultaneously balances the distributions of all variables. Weights were trimmed to prevent individual interviews from having too much influence on the final results. The use of these weights in statistical analysis ensures that the demographic characteristics of the sample closely approximate the demographic characteristics of the target populations.

Data Collection

September 9-22, 2020

Original Survey (Instrument)

PRRI 2020 American Values Survey

Funded By

The survey was made possible by the Carnegie Corporation of New York, with additional support from the Ford Foundation, the Wilbur and Hilda Glenn Family Foundation, and the Unitarian Universalist Veatch Program at Shelter Rock.

Collection Procedures

All interviews were conducted among participants in AmeriSpeak, a probability-based panel designed to be representative of the national U.S. adult population run by NORC at the University of Chicago. Panel participants without Internet access, which included 42 respondents, were interviewed via telephone by professional interviewers under the direction of NORC. Interviewing was conducted in both Spanish and English between September 9 and September 22, 2020.

Sampling Procedures

NORC's AmeriSpeak Panel provides a representative panel of civilian, non-institutional adults (age 18 and over) living in the United States. The sample frame was developed using a two-stage probability sample design to create a representative sample of households in the United States. The first stage uses National Frame Areas (NFAs), geographic areas that have a population of at least 10,000 people. The National Sample Frame contains almost 3 million households and includes 80,000 rural households. Additionally, NORC oversampled housing units in segments (Census tracts or block groups) that include hard-to-reach populations, including young adults, Hispanics, and African Americans. Panel recruitment proceeded in two stages. First, a mail solicitation is sent to a randomly selected household, along with follow-up telephone calls and email solicitations if necessary. In the second stage, households that have not responded to the initial inquiry or follow-ups receive an enhanced incentive offer and a personal visit from NORC field interviewers. Members typically participate in panel surveys two or three times a month.

Principal Investigators

Robert P. Jones, Ph.D., CEO
Natalie Jackson, Ph.D., Director of Research
Diana Orcés, Ph.D., Research Associate
Ian Huff, Research Associate

Our Sponsors

Our Affiliates

© 2024 The Association of Religion Data Archives. All rights reserved.