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Millennial Values Survey, 2012




Jones, R. P., & Cox, D. (2020, April 21). Millennial Values Survey, 2012.


The Millennial Values Survey was a joint project with Georgetown University's Berkley Center for Religion, Peace & World Affairs. The survey was conducted among a random sample of college-age Millennials (ages 18-24) and included questions about political priorities, political candidates and the 2012 election. The survey also measured views about religious groups, and Christianity in particular, and covered other political topics ranging from economic inequality, the role of government and pluralism.

The ARDA has added four additional variables to the original data set to enhance the users' experience on our site.

Data File

Cases: 2013
Variables: 262
Weight Variable: WEIGHT

To reduce the effects of any non-response and non-coverage bias, a post-stratification adjustment was applied based on demographic distributions from the February 2012 Current Population Survey (CPS). The final sample was weighted to seven different parameters - age, race/ethnicity, sex, geographic region, metropolitan area, education and primary language - to ensure reliable and accurate representation of the population.

Data Collection

March 7-20, 2012

Original Survey (Instrument)

Millennial Values Survey 2012

Funded By

The Ford Foundation

Collection Procedures

Results from the Millennial Values Survey were based on a random sample of 2,013 adults age 18 to 24 who are part of the Knowledge Networks' KnowledgePanel. Interviews were conducted online in both English and Spanish between March 7-20, 2012.

Sampling Procedures

The KnowledgePanel is a nationally representative probability sample of the U.S. adult population. Panelists are recruited by randomly selecting residential addresses using a process called address-based sampling (ABS). Since nearly three out of 10 U.S. households do not have home Internet access, respondent households who do not have Internet access or own a computer are provided Internet service and a netbook computer to ensure that panel respondents are representative of the U.S. adult population. Unlike opt-in panels, households are not permitted to "self-select" into KnowledgePanel; nor are they allowed to participate in many surveys per week. Additional details about the KnowledgePanel can be found on the Knowledge Networks website.

Principal Investigators

Robert P. Jones
Daniel Cox

Related Publications

The following link contains a summary of the Public Religion Research Institute's findings of this survey:

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